HIMSS Media Expands Its Reach into Australian Market
Healthcare IT News Australia provides news,analysis and decision-based content to a growing market
New York, NY (PRWEB) Sep. 08, 2017 â€“ HIMSS Media has launched Healthcare IT News Australia (http://healthcareit.com.au), an independent source of news, insight and business intelligence for healthcare technology executives, innovators and providers in the dynamic and rapidly growing Australian market. Staffed by experienced editors and published in digital-only format, Healthcare IT News Australia will focus on how technology innovation is improving health outcomes and impacting the way healthcare is delivered, drawing heavily from the approach pioneered by its US counterpart, Healthcare IT NewsÂ â€” the acknowledged market leader in health IT news.
"Australian healthcare is at a really exciting crossroads," says John Whelan, Executive Vice President, HIMSS Media. "Technology is improving healthcare but is also severely disrupting long-established models of delivery. Our goal with Healthcare IT News Australia is to tap into our experience in reporting on how technology has transformed the US healthcare industry, and provide similar independent insight to technology executives, providers and innovators looking to transform the Australian healthcare experience."
HIMSS Media's strategy will be to develop strong in-depth news and analysis with a special emphasis on content that fosters better decision-making. "The Australian market is deep and complex, and research shows our readers want information to help them make good decisions on product selection and implementation strategies. Our focus will be on releases, trends and on how innovation is driving change at the point of care" say Lynne Minion, editor of Healthcare IT News Australia.
Healthcare IT News Australia was launched in partnership with HIMSS to build a strong domestic audience and deliver innovative in-person events to serve the healthcare and technology community. HIMSS recently wrapped up the HIMSS Australia ehealth Summit 2017, a highly successful two-day event in Sydney, Australia.
"The launch of Healthcare IT News Australia is exciting and fully aligns with our mission of improving health with IT," said H. Stephen Lieber, President & CEO, HIMSS. "We provide programs and services in over 40 countries to support better health through IT, and the ability to leverage a universally respected media brand like Healthcare IT News to build strong, domestic audiences in key regions will significantly help to drive our mission.â€ť
About Healthcare IT News Australia
Healthcare IT News Australia is the authoritative source on the people, policies and technologies driving next generation healthcare. It delivers editorial insights into a tech frontier that is transforming patient care. Healthcare IT News Australia is part of HIMSS Media, the fastest growing B2B media group focused exclusively on healthcare and technology.
About HIMSS Media
HIMSS Media (himssmedia.com) is the fastest growing B2B media group focused exclusively on healthcare and technology markets. Through its suite of market-leading brands, such as Healthcare IT News, Healthcare Finance and MobiHealthNews, HIMSS Media delivers news, analysis and must-have information to an audience of senior healthcare and technology influencers. HIMSS Media is also the leading producer of important live events, such as the Healthcare Security Forum, Pop Health Forum, Big Data & Healthcare Analytics Forum, Healthcare Finance Strategy, Machine Learning & AI for Healthcare, Cloud Computing Forum, Digital & Personal Connected Health, and Patient Engagement & Experience Summit.
HIMSS is a global voice, advisor, convener, and thought leader of health transformation through the best use of IT with a unique breadth and depth of expertise and capabilities to improve the quality, safety, and cost-effectiveness of health and healthcare. Through its network of over 1 million professionals, including 64,000-plus members, HIMSS advises leaders, stakeholders and influencers globally on IT best practices to ensure decision-makers have the right information at the right time to make the right decisions. HIMSS North America, HIMSS Analytics, Personal Connected Health Alliance, HIMSS Media and HIMSS International (HIMSS Europe, HIMSS Asia and HIMSS Middle East) are the five business units of HIMSS. A not-for-profit headquartered in Chicago, Illinois, HIMSS has additional offices in North America, Europe, United Kingdom, and Asia.