Advertising Specs

To request a media kit and work with Healthcare Finance on your next integrated marketing campaign, please contact:

Susan Stilwill
Associate Publisher
HIMSS Media
Mobile: (312) 995-2262
Two Monument Square, Portland ME 04101

Healthcare IT News Print Specifications

Ad Unit Non-Bleed Bleed Trim
Front Page Teaser 5 x 1 1/2 5 3/4 x 2 1/4 5 1/2 x 2
Tab Spread 20 1/4 x 12 7/8 21 1/2 x 14 1/8 21 1/4 x 13 7/8
Tab Page 9 5/8 x 12 7/8 10 7/8 x 14 1/8 10 5/8 x 13 7/8
1/2 Tab - Horiz 9 5/8 x 6 5/16 10 7/8 x 7 3/16 10 5/8 x 6 15/16
1/2 Tab - Vert 4 5/8 x 12 7/8 5 1/2 x 14 1/8 5 1/4 x 13 7/8
1/3 Tab - Vert 3 5/8 x 12 7/8 4 3/8 x 14 1/8 4 1/8 x 13 7/8
1/3 Tab - Horiz 9 5/8 x 4 5/8 10 7/8 x 5 5/8 10 5/8 x 5 3/8
Junior Spread 15 x 10 16 1/2 x 10 7/8 16 1/4 x 10 5/8
Junior Page 7 x 10 8 3/8 x 10 7/8 8 1/8 x 10 5/8
1/2 Junior - Horiz 7 x 4 7/8 - -
1/4 Junior - Vert 3 3/8 x 4 7/8 - -

Healthcare IT News is printed on uncoated paper using the latest heat-set web technology to produce clean, crisp 4-color reproduction while maintaining the look and feel of a newspaper. Recommended line screen to achieve best reproduction: 110 lines/inch.

For optimum reproduction quality, your materials should be sent according to the following specifications.

  • Acceptable digital file formats: PDF (PDF/X-1a PLUS; hi-res¬†2400 dpi); or composite TIFF or EPS files with pictures/art and¬†fonts embedded
  • Bleed ads should include 1/8-inch bleed on all sides and crop¬†marks offset by 12 pts
  • Digital files can be sent via email, on a CD or DVD, or via the¬†FTP site
  • All pictures should be at least 300 dpi at 100% for CMYK and¬†grayscale; 600 dpi for line art
  • Total ink density not to exceed 260%. 110 line screen
  • All color should be CMYK;¬†no spot colors accepted
  • Please send color matchprint proofs at 100%;¬†without a proof, the¬†publisher cannot be held responsible for the quality of the color¬†reproduction¬†(SWOP standards apply)

Deviation from these standard guidelines may require additional time or cost, and/or sacrifice reproduction predictability. All efforts are made to preserve advertising materials in their original condition; however, publisher is not responsible for lost or damaged advertising materials after publication.  

 

 

Healthcare Finance Print Specifications

Ad Unit Live Area Bleed Trim
Full Page Spread 15 x 10 16 1/2 x 10 7/8 16 1/4 x 10 5/8
Full Page 7 x 10 8 3/8 x 10 7/8 8 1/8 x 10 5/8
1/2 Full Page Horiz 7 x 4 7/8 - -

Healthcare Finance is printed on coated paper.

For optimum reproduction quality, your materials should be sent according to the following specifications.

  • Acceptable digital file formats: PDF (PDF/X-1a PLUS; hi-res¬†2400 dpi); or composite TIFF or EPS files with pictures/art and¬†fonts embedded
  • Bleed ads should include 1/8-inch bleed on all sides and crop¬†marks offset by 12 pts
  • Digital files can be sent via email, on a CD or DVD, or via the¬†FTP site
  • All pictures should be at least 300 dpi at 100% for CMYK and¬†grayscale; 600 dpi for line art, 175 lpi
  • Total ink density not to exceed 260%.
  • All color should be CMYK;¬†no spot colors accepted
  • Please send color matchprint proofs at 100%;¬†without a proof, the¬†publisher cannot be held responsible for the quality of the color¬†reproduction¬†(SWOP standards apply)

Deviation from these standard guidelines may require additional time or cost, and/or sacrifice reproduction predictability. All efforts are made to preserve advertising materials in their original condition; however, publisher is not responsible for lost or damaged advertising materials after publication.  

 

Ad Submission:

Email: ads@himssmedia.com

FTP: iththe.pair.com
User: healthit_guest
Password: himssmedia

Advertising materials must include the advertiser's name and brand/product/issue date in the subject line.

Materials Due: All customer material is due no less than published materials due date prior to the applicable issue date.


Display

Display Ads:

  • Leaderboard: 728x90
  • Medium rectangle: 300x250
  • Half page: 300x600
  • Max file size (standard): 50K
  • Max file size (HTML5): 200K
  • GIF, JPEG, SWF, PNG, HTML5
  • Must have defined borders
  • Animation: 15 second limit with max of 3 loops
  • SWF ads cannot have ¬†embedded URLs
  • GIF or JPEG must be provided as back-up to SWF ads
  • 3rd party tags accepted

Pre-scroll Ads:

  • 1400x500 (JPG, PNG, GIF)
  • No animation
  • Max file size 200k
  • 3rd party tags accepted

Fireplace Ads:

  • Separate left and right creative: 410x1050 each
  • Max file size 75k
  • JPEG,GIF, PNG
  • In order to accommodate various computer screen sizes, most pertinent messaging should be placed in the following live areas of the two creatives:
    • Left creative: live areas of 150x550 in the top-right section
    • Right creative: live areas of 150x550 in the top-left section
  • 75% of the wallpaper background color should be a screened/subdued color
  • URL link must accompany creative
  • 3rd party tracking pixels accepted
  • No animation

Pushdown Ads:

  • 970x90 and 970x415; separate creative files are required
  • Max file size 970x90: 50k; 970x415: 100k
  • Max file size (HTML5): 200K
  • GIF, JPEG, SWF, PNG, HTML5
  • SWF ads cannot have ¬†embedded URLs
  • GIF or JPEG must be provided as back-up to SWF ads
  • 3rd party tags accepted
  • Must have defined ‚Äúclose‚ÄĚ button or ‚ÄúX‚ÄĚ

 

Our sites use 24/7 Media's Open Adstream (OAS) tags. For documentation on setting up ClickTag coding within Flash files in OAS, please click here (PDF).

 


eNewsletters

Display Ads:

  • Leaderboard: 728x90
  • Medium rectangle: 300x250
  • Static GIF/JPG/PNG only
  • Maximum file size: 30K
  • All ads must have defined borders

 

  • URL link must accompany the creative
  • No 3rd party tracking pixels (click trackers are accepted)

Mobile & Digital Editions

Mobile Site

  • 320 x 50
  • JPEG or GIF
  • URL link must accompany creative
  • 3rd party impression tracking pixels are not accepted
  • 3rd party click tracking pixels are accepted

 


Digital Edition

 

Exclusive Leaderboard:

  • 728 x 90 pixels
  • Static or dynamic ads: JPEG, GIF, animated GIF-300¬†dpi, Javascript, SWF
  • Click thru link must be provided

Exclusive Rectangle:

  • 180 x 300 pixels
  • Static or dynamic ads: JPEG, GIF, animated GIF-300¬†dpi, Javascript, SWF
  • Click thru link must be provided

Exclusive Interstitial:

  • 640 x 480 pixels
  • Static or dynamic ads: JPEG, GIF, animated GIF-300¬†dpi, Javascript, SWF
  • Multimedia ads: FLV, MPEG, WMV, MOV, RM, VOB,¬†AVI, SWF;¬†alternate formats will be converted into SWF and control panel/close button will be added
  • Click thru link must be provided

 

 

Page Zero & Standard Display Advertising Specifications:

  • See print advertising specifications (your digital edition display ad will include¬†linking and can include interactivity with animation or video features)
  • Static or dynamic ads: JPG, GIF, animated GIF-300 dpi, Javascript, SWF
  • Click thru links will be included and should be provided;¬†please advise if you¬†do not wish to include link

For ads with embedded video:

  • DO NOT embed video in your ad¬†‚Ästthis will be done by HIMSS Media
  • Supply static or dynamic ad as usual
  • Supply video separately as: FLV, MPEG, WMV, MOV, RM, VOB, AVI. SWF is¬†not preferred
  • Files will be converted by HIMSS Media¬†into SWF and control panel/close button¬†will be added
  • Max time limit: 2 minutes
  • Max size: 15MB
  • Click thru link must be provided

Materials Due: All customer material is due no less than seven (7) days prior to the applicable run date.


Social Media Sponsorship

  • Twitter: four tweets (2 per week) ‚Äď 140 character limit
  • LinkedIn: one post ‚Äď 200 character limit subject line; 4,000 character limit message
  • Facebook: one post ‚Äď 420 character limit
  • All character limits include spaces
  • All messaging must be supplied by sponsor and will be reviewed/adjusted/approved by HIMSS Media for maximum results

Video Sponsorship Specifications

Pre-Roll Video

Media Requirements:

Video File | Technical Requirements

  • Format: FLV
  • Frame rate: 29.97fps or 30fps
  • Dimensions: 640x360, 1280x720, or 1920x1080
  • Bitrate: 2132kbps, 5928kbps, or 8024kbps respectively
  • Duration: 15 seconds max

Featured Standalone Video

Media Requirements:

Video File | Technical Requirements

  • Format: MP4
  • Codec: H.624
  • Frame rate: 29.97fps or 30fps
  • Dimensions: 640x360, 1280x720, or 1920x1080
  • Bitrate: 2132kbps, 5928kbps, or 8024kbps respectively
  • Duration: 1-3 minutes max

Copy

  • Title (50 chars max)
  • Description (250 chars max)

External link

  • Link label (50 chars max)
  • URL (http://)

Images

  • Still (640x360, 1280x720, or 1920x1080)
  • Thumbnail (160x90)