Solutions: Account Based Marketing

Engage the buyer collective within your target accounts
Account-Based Marketing solutions enable healthcare technology marketers to identify, engage, and influence their key accounts.
Programs access HIMSS Media’s extensive healthcare technology audience and rely on first party behavioral and engagement data, knowledge of buyer personas, and robust engagement tools to reach and engage the buyer collective.
TARGETED DISPLAY ADVERTISING – Build brand awareness with your key accounts through targeted onsite and onsite digital display advertising that uses first party data to reach the buyer collective within these accounts.
SMARTMAIL NURTURE – Engage and nurture your target accounts by reaching the personas involved in the buying process through multi-touch email campaigns.
TARGETED SOCIAL PROGRAMS – Reach and engage key account decision-makers by leveraging editorial content distributed via HIMSS, Healthcare IT News, Healthcare Finance and/or MobiHealthNews social media accounts.
CUSTOM EVENTS– Let our event experts orchestrate an intimate, impactful custom event that puts you in the room with decision-makers from your target accounts.
CUSTOM ABM PROGRAMS – Work with HIMSS Media to envision and execute customized multi-touch, omnichannel campaigns that drive desired actions at specific stages of the buyer journey.