Solutions: Custom Content Services


We know how to create breakthrough content for your brand. The HIMSS Media Lab delivers powerful content strategies to help our clients crack the code on content marketing to healthcare professionals. Leveraging our design team, custom content pros, audience analysis team, and anchored by the Center for Content Analytics, the Media Lab applies a scientific approach to better align clients’ content with distinct, data-supported Health IT buyer personas.

Let our team of writers, designers, and technology wizards craft quality content designed to attract and engage your ideal customers.

Case Studies
Enhance your audience’s knowledge through engaging and informative case studies. Our expertly written case studies educate your audience on your products and define your successes through relevant examples, interviews and results.

Content Refresh
We’ll take your current content and refresh it to make it up-to-date and relevant to the healthcare industry. We can also enhance your content by adding specific data points and expert quotes.

Custom Webinar Follow-Up Piece
Don’t let your clients walk away from your webinar empty-handed. We'll re-craft your webinar content with eye-catching design elements to provide an excellent, functional follow up tool. You’ll be continuing your brand message and presenting your company as an authority on that given topic.

Design Services
Benefit from our in-house creative services team and let us design your web pages, online and print ads, content pieces, emails and so much more. Supply us with your branding guidelines or give our creative team free rein to enhance your brand’s look and feel.

eBooks offer the ability to deliver information in a dynamic platform that can incorporate written content, audio, video, interactivity, and lead generation. Our custom eBook program makes this process easy by offering content, design, and technology services, along with targeted audience access resulting in an effective lead generation – and rights to the finalized eBook for your own use.

Bright Sites (Full Site Development)              
Your website can often be the first impression your clients get of your company, your brand or your products. Our expert team of professional designers and writers can ensure that the first impression is memorable, credible and repeatable. After all, you'll want your clients to return often – giving you the chance to offer continuity of brand and message. Some of our Bright Sites include: Relay Health's, athenahealth's Continuum Of Care News, and HIMSS Future Care.

Online Content Centers
Our client services and project management teams can work with you to build an online content center to house your educational content for lead generation. Whether your focus is on one particular topic or multiple topics, we'll build out a promotion plan that best fits your marketing objective.

Speaking Engagements
Optimizing the attendance at your event is often based on the quality of speaker that you reserve. We’ll make all necessary arrangements to provide a desirable and credible industry expert to maximize participation by your most desirable prospects.

Take advantage of our expansive and highly targeted reader audience, as well as the HIMSS Analytics database, to gain insight about your market, brand awareness of your company or products or the perception of your company or products in the marketplace. Let our team compile and analyze the results to provide you with the facts you need to enhance or refocus your marketing communications.

Video Services
Our video producers can film your event or demonstration. We can also set up a video interview with an executive at your organization, a client, and one of our distinguished editors at the location of your choice. Remote interviews are also available. Use your own video content, or let us create a custom program to promote your video. Click here for details.

White Papers
Our well-written, thought-provoking white papers will educate and inform your audience to expedite their decision-making process. The quality and credibility of our white papers ensure that your clients refer to them frequently as valued resources.

Writing Services
Benefit from our writing services by letting us create your blogs, article submissions, press releases, sales sheets, and beyond. We can even re-purpose a content piece you already have. Our staff of experienced writers understands your customers and is the resource you need to effectively connect with today's market. This flexible program allows you to choose a monthly contract option or work with us on a per-project basis depending on your needs.

Ask us about custom inserts and wraps as well.