Solutions: Custom Events

A smaller face-to-face event is the leading method for networking and engaging with an audience. Our in-person events combine networking with thought leadership for an unmatched experience. Custom event development can include a variety of options:

Strategy & Planning

  • Strategic planning to streamline goals, locations and expectations
  • Review or planning of event content programming
  • Review of event format: roundtable, panel, otherwise

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Pre-Event Logistical Planning

  • Determination of attendance expectation
  • Facility selection, set-up and contracting
  • Food and beverage
  • A/V

Speaker & Moderator Acquisition

  • If requested, we will invite and secure an industry speaker;¬†editorial staff available as well to speak on various topics
  • Editorial moderator available based on event format

Audience Development Planning & Execution

  • Determination of best method of registration and contact capture (online, personal)
  • Determination of attendance incentive
  • Determination of best method of invitation (content driven, personal/editorial)
  • Creation of registration page if determined appropriate
  • Creation of HTML invitation¬†- supplied to client for additional use if requested
  • Recruitment of event participants via email and telemarketing to selected audience
  • Personal confirmation emails pre-event

On-Site Management

  • Staff on-site for attendee check-in and recording
  • Staff on-site for logistics
  • Speaker and moderator management

Post-Event Activity

  • Post-event email to attendees with link to additional client-provided content
  • Post-event email to those who didn‚Äôt attend if desired
  • Delivery of registration and attendee lists to client
  • Content creation and dissemination if contracted