Solutions: Overview

SOLUTIONS
 
As the largest healthcare technology-focused media company and agency, HIMSS Media delivers trusted information and content to an audience of more than 2.5M healthcare information and technology buyers and influencers through the websites, newsletters, events and social channels under the brands Healthcare IT News, Healthcare Finance, MobiHealthNews and HIMSS/HIMSS Media.
 
HIMSS Media offers healthcare technology marketers a variety of solutions that allow them to connect with the audience and address a broad range of challenges including 
 
Brand Awareness ‚Äď Reach and build awareness with healthcare technology buyers and influencers through Digital Advertising, Newsletter Sponsorship, HIMSS TV, Short List, and Social Media programs
 
Demand Generation ‚Äď Leverage our extensive first party engagement and behavior data to reach the right decision-makers and generate leads though SmartMail, Content Syndication, Webinars, In Focus eBooks and Smart Sites
 
Thought Leadership - Reach decision-makers with your educational and decision-focused content alongside trusted editorial resources. Offerings include Native Advertising, HIMSS Insights, Custom Research, Webinars, and Event Sponsorships
 
Account Based Marketing - Engage, and influence the buyer collective within your target accounts through ABM programs that leverage the HIMSS audience intelligence platform and extensive first party behavioral and engagement data to identify and reach these specific decision-makers. Programs include Targeted Display Advertising, Smartmail Nuture, Targeted Social Programs and Custom Events 
 
Custom Content ‚Äď Let the HIMSS Media Lab craft compelling White Papers, Research Reports, Case Studies, Infographics, etc. to fuel your content marketing programs. Content created by HIMSS Media Lab achieves greater ROI because our experts know your buyers and what engages them better than anyone.¬†