Account Based Marketing: 2021 Playbook

Plan, Build, Execute and Measure Your Marketing Success

For the past decade the promise of connected care design and delivery has been the driving force for healthcare IT marketers. Over the last year the need for fully integrated care technology became mission critical for payers, providers and patients.

2021 presents a host of unknown variables — B2B marketers will continue to evolve as marketing strategies and investment will be fueled by digital content, audience access and connectivity to new demand and lead generation platforms.

Staying ahead of the curve and creating a well-balanced, always on marketing plan will require a continued focus on digitally overcoming a sales process void of face-to-face networking, live pitches, and handshakes.

Together, HIMSS Media and Healthlaunchpad are working to provide insights and translate intelligence into education for healthcare marketers and their teams.

Connect with Your Audience in New Ways

HIMSS TV interviewed Adam Turinas, Founder and CEO, Healthlaunchpad to talk about why he started Healthlaunchpad and what marketers have to look forward to in 2021.



Want to learn more? Watch the full interview here.


The 2021 Healthcare Technology Marketing Survey

NOW AVAILABLE ON-DEMAND!

Join us for review of the in-depth survey of healthcare technology marketing trends for 2021 brought to you by HIMSS and Healthlaunchpad and gain early access to the report. The survey dives into feedback from marketing executives across healthcare technology including small early-stage firms to multi-billion-dollar organizations. Findings include spending trends, how strategies and tactics are changing, priorities for 2021 and a special focus on ABM.


Foundations of Account-based Marketing for Healthcare Technology Marketers

NOW AVAILABLE ON-DEMAND!

In this webinar, healthcare technology marketing expert and Founder and CEO of Healthlaunchpad, Adam Turinas, will provide foundational insights on Account-based Marketing (ABM). This session will provide the fundamentals for laying out a winning strategy for healthcare technology marketers who are currently investigating or in the early phase of implementing ABM.


Account-based Marketing: Best Practices in Targeting

NOW AVAILABLE ON-DEMAND!

Join us for this webinar where healthcare technology marketing expert, and Founder and CEO of Healthlaunchpad, Adam Turinas will provide insights on the best practices for targeting when thinking through your Account-based Marketing (ABM) program. This webinar will provide you with a fundamental understanding, as well as practical guidance, on targeting healthcare organizations using ABM.


Implementing and Optimizing ABM Campaigns

NOW AVAILABLE ON-DEMAND!

In this webinar, healthcare technology marketing expert and Founder and CEO of Healthlaunchpad, Adam Turinas, will provide a practical review of how to plan your first ABM campaign and how to make current marketing programs more ABM-like. This will include a review of process, tools, templates and action steps you can take immediately.


Lessons from an ABM All-Star Panel

NOW AVAILABLE ON-DEMAND!

In this panel discussion, healthcare technology marketing leaders will share insights and experience in implementing ABM strategies in their businesses.

Join us for the interactive and lively session moderated by Adam Turinas, CEO of healthlaunchpad where our panelists will include:
• Melinda Dropka-MacDonald, Marketing Program Manager, Asia-Pacific - InterSystems
• Ben Person, VP Global Marketing – Nuvolo
• Christine Slocumb, President - Clarity Quest Marketing


What's Next in ABM?

NOW AVAILABLE ON-DEMAND!

Join healthcare technology marketing expert and Founder and CEO of Healthlaunchpad, Adam Turinas, as he reviews the state of ABM in healthcare, key trends for ABM adoption in healthcare, and technologies and strategies to consider for the future.