Advertising Specifications

Advertising Specifications

Digital Ad Specs and Creative

Thank you for your interest in advertising with HIMSS Media. Below is more information about available ad units, specifications, and requirements for creative. If you have any questions or need additional information beyond what is provided, please contact us.

Ad Unit Dimensions Accepted File Formats Max File Size Max File Size (HTML5) Animation/Loop 3rd Party creative tags accepted Impression trackers accepted Click trackers accepted
Leaderboard 728x90 .gif, .jpg, .png, HTML5 50k 200KB 15 sec/3x Yes Yes Yes
Medium Rectangle 300x250 .gif, .jpg, .png, HTML5 50k 200KB 15 sec/3x Yes Yes Yes
Half Page 300x600 .gif, .jpg, .png, HTML5 75k 200KB 15 sec/3x Yes Yes Yes
Pre-Scroll 1400x500 .gif, .jpg, .png 200k N/A N/A Yes Yes Yes
Anchor 1400x500 .gif, .jpg, .png 200k N/A N/A Yes Yes Yes
Pushdown 970x90 & 970x415 .gif, .jpg, .png, HTML5 50k / 100k 200KB 15 sec/2x Yes Yes Yes
Mobile Banner 320x50 .gif, .jpg, .png 30k N/A 10 sec/2x Yes Yes Yes
Wallpaper 410x1050 .gif, .jpg, .png 75k N/A N/A Yes Yes Yes
Interscroller (Coming Soon) TBD .gif, .jpg, .png TBD N/A N/A Yes Yes Yes
Newsletters 300x250 & 728x90 .gif, .jpg, .png 40K N/A N/A No No Yes

When developing and submitting your creative, please take the following considerations into account:

  • Send creative files attached, not embedded.
  • We accept creative from most major ad serving networks (please inquire). 3rd party tags must be live at the time of submission to enable thorough testing before launch. Reporting access and login must be provided.
  • HTML5 must be third party ad served via Sizmek, Doubleclick, or approved vendor.
  • All creatives must have a minimum 1-pixel border.
  • Audio must be user initiated. Max Play Time: 30 secs. Required Controls: Play, Pause, Sound
  • Submission Lead-Time: 5 business days
  • Flash is not a recommended format as major browsers no longer support this file type.

Digital Ads Best Practices


Use a call to action
A well-defined, compelling message will encourage users to visit your site.


Use brand/logo
Incorporate your brand/logo into everything to increase overall brand awareness.


Relevance is key
Make sure your display ads link to a relevant landing page (preferably mobile-optimized).


Keep it simple
Your message should be clear and concise: Don’t make your ads too busy.


Include product images/people using product
75 percent of what we know is visually learned. People are more attracted to images than text.


Don’t make people work for your message
Get the message across quickly and noticeably, and then let users interact.