Advertising Specs

To request a media kit and work with Healthcare Finance on your next integrated marketing campaign, please contact:

Susan Stilwill
Associate Publisher
HIMSS Media
Mobile: (312) 995-2262
Two Monument Square, Portland ME 04101

Healthcare IT News Print Specifications

Ad Unit Non-Bleed Bleed Trim
Front Page Teaser 5 x 1 1/2 5 3/4 x 2 1/4 5 1/2 x 2
Tab Spread 20 1/4 x 12 7/8 21 1/2 x 14 1/8 21 1/4 x 13 7/8
Tab Page 9 5/8 x 12 7/8 10 7/8 x 14 1/8 10 5/8 x 13 7/8
1/2 Tab - Horiz 9 5/8 x 6 5/16 10 7/8 x 7 3/16 10 5/8 x 6 15/16
1/2 Tab - Vert 4 5/8 x 12 7/8 5 1/2 x 14 1/8 5 1/4 x 13 7/8
1/3 Tab - Vert 3 5/8 x 12 7/8 4 3/8 x 14 1/8 4 1/8 x 13 7/8
1/3 Tab - Horiz 9 5/8 x 4 5/8 10 7/8 x 5 5/8 10 5/8 x 5 3/8
Junior Spread 15 x 10 16 1/2 x 10 7/8 16 1/4 x 10 5/8
Junior Page 7 x 10 8 3/8 x 10 7/8 8 1/8 x 10 5/8
1/2 Junior - Horiz 7 x 4 7/8 - -
1/4 Junior - Vert 3 3/8 x 4 7/8 - -

Healthcare IT News is printed on uncoated paper using the latest heat-set web technology to produce clean, crisp 4-color reproduction while maintaining the look and feel of a newspaper. Recommended line screen to achieve best reproduction: 110 lines/inch.

For optimum reproduction quality, your materials should be sent according to the following specifications.

  • Acceptable digital file formats: PDF (PDF/X-1a PLUS; hi-res¬†2400 dpi); or composite TIFF or EPS files with pictures/art and¬†fonts embedded
  • Bleed ads should include 1/8-inch bleed on all sides and crop¬†marks offset by 12 pts
  • Digital files can be sent via email, on a CD or DVD, or via the¬†FTP site
  • All pictures should be at least 300 dpi at 100% for CMYK and¬†grayscale; 600 dpi for line art
  • Total ink density not to exceed 260%. 110 line screen
  • All color should be CMYK;¬†no spot colors accepted
  • Please send color matchprint proofs at 100%;¬†without a proof, the¬†publisher cannot be held responsible for the quality of the color¬†reproduction¬†(SWOP standards apply)

Deviation from these standard guidelines may require additional time or cost, and/or sacrifice reproduction predictability. All efforts are made to preserve advertising materials in their original condition; however, publisher is not responsible for lost or damaged advertising materials after publication.  

 

 

Healthcare Finance Print Specifications

Ad Unit Live Area Bleed Trim
Full Page Spread 15 x 10 16 1/2 x 10 7/8 16 1/4 x 10 5/8
Full Page 7 x 10 8 3/8 x 10 7/8 8 1/8 x 10 5/8
1/2 Full Page Horiz 7 x 4 7/8 - -

Healthcare Finance is printed on coated paper.

For optimum reproduction quality, your materials should be sent according to the following specifications.

  • Acceptable digital file formats: PDF (PDF/X-1a PLUS; hi-res¬†2400 dpi); or composite TIFF or EPS files with pictures/art and¬†fonts embedded
  • Bleed ads should include 1/8-inch bleed on all sides and crop¬†marks offset by 12 pts
  • Digital files can be sent via email, on a CD or DVD, or via the¬†FTP site
  • All pictures should be at least 300 dpi at 100% for CMYK and¬†grayscale; 600 dpi for line art, 175 lpi
  • Total ink density not to exceed 260%.
  • All color should be CMYK;¬†no spot colors accepted
  • Please send color matchprint proofs at 100%;¬†without a proof, the¬†publisher cannot be held responsible for the quality of the color¬†reproduction¬†(SWOP standards apply)

Deviation from these standard guidelines may require additional time or cost, and/or sacrifice reproduction predictability. All efforts are made to preserve advertising materials in their original condition; however, publisher is not responsible for lost or damaged advertising materials after publication.  

 

Ad Submission:

Email: ads@himssmedia.com

FTP: iththe.pair.com
User: healthit_guest
Password: himssmedia

Advertising materials must include the advertiser's name and brand/product/issue date in the subject line.

Materials Due: All customer material is due no less than published materials due date prior to the applicable issue date.


Display

Display Ads:

  • Leaderboard: 728x90
  • Medium rectangle: 300x250
  • Half page: 300x600
  • Max file size (standard): 50K
  • Max file size (HTML5): 200K
  • GIF, JPEG, PNG, HTML5
  • Animation: 15 second limit with max of 3 loops
  • 3rd party tags accepted

Pre-scroll & Anchor Ads:

  • 1400x500 (JPG, PNG, GIF)
  • No animation
  • Max file size 200k
  • 3rd party tags accepted

Mobile Banner Ad:

  • 320x50 (JPG, PNG, GIF)
  • Max file size: 30k
  • Animation: 15 second limit with max of 2 loops
  • 3rd party tags accepted

Fireplace Ads:

  • Separate left and right creative: 410x1050 each
  • Max file size 75k
  • JPEG,GIF, PNG
  • In order to accommodate various computer screen sizes, most pertinent messaging should be placed in the following live areas of the two creatives:
    • Left creative: live areas of 150x550 in the top-right section
    • Right creative: live areas of 150x550 in the top-left section
  • 75% of the wallpaper background color should be a screened/subdued color
  • URL link must accompany creative
  • 3rd party tracking pixels accepted
  • No animation

Pushdown Ads:

  • 970x90 and 970x415; separate creative files are required
  • Max file size 970x90: 50k; 970x415: 100k
  • Max file size (HTML5): 200K
  • GIF, JPEG, PNG, HTML5
  • 3rd party tags accepted
  • Must have defined ‚Äúclose‚ÄĚ button or ‚ÄúX‚ÄĚ in upper right corner

Send creative files attached, not embedded.

Creative with a white background must have a minimum 1-pixel border.

We accept creative from most major ad serving networks (please inquire). 3rd party tags must be live at the time of submission to enable testing before launch.

Reporting access must be provided for all 3rd party served campaigns and a 3rd Party login must be set up.

HTML5 must be third party ad served via Sizmek or Doubleclick.

 


eNewsletters

Display Ads:

  • Leaderboard: 728x90
  • Medium rectangle: 300x250
  • Static GIF/JPG/PNG only
  • Maximum file size: 30K
  • All ads must have defined borders

 

  • URL link must accompany the creative
  • No 3rd party tracking pixels (click trackers are accepted)

Mobile & Digital Editions

Mobile Site

  • 320 x 50
  • JPEG or GIF
  • URL link must accompany creative
  • 3rd party impression tracking pixels are not accepted
  • 3rd party click tracking pixels are accepted

 


Digital Edition

 

Exclusive Leaderboard:

  • 728 x 90 pixels
  • Static or dynamic ads: JPEG, GIF, animated GIF-300¬†dpi, Javascript, SWF
  • Click thru link must be provided

Exclusive Rectangle:

  • 180 x 300 pixels
  • Static or dynamic ads: JPEG, GIF, animated GIF-300¬†dpi, Javascript, SWF
  • Click thru link must be provided

Exclusive Interstitial:

  • 640 x 480 pixels
  • Static or dynamic ads: JPEG, GIF, animated GIF-300¬†dpi, Javascript, SWF
  • Multimedia ads: FLV, MPEG, WMV, MOV, RM, VOB,¬†AVI, SWF;¬†alternate formats will be converted into SWF and control panel/close button will be added
  • Click thru link must be provided

 

 

Page Zero & Standard Display Advertising Specifications:

  • See print advertising specifications (your digital edition display ad will include¬†linking and can include interactivity with animation or video features)
  • Static or dynamic ads: JPG, GIF, animated GIF-300 dpi, Javascript, SWF
  • Click thru links will be included and should be provided;¬†please advise if you¬†do not wish to include link

For ads with embedded video:

  • DO NOT embed video in your ad¬†‚Ästthis will be done by HIMSS Media
  • Supply static or dynamic ad as usual
  • Supply video separately as: FLV, MPEG, WMV, MOV, RM, VOB, AVI. SWF is¬†not preferred
  • Files will be converted by HIMSS Media¬†into SWF and control panel/close button¬†will be added
  • Max time limit: 2 minutes
  • Max size: 15MB
  • Click thru link must be provided

Materials Due: All customer material is due no less than seven (7) days prior to the applicable run date.


Social Media Sponsorship

  • Twitter: four tweets (2 per week) ‚Äď 140 character limit
  • LinkedIn: one post ‚Äď 200 character limit subject line; 4,000 character limit message
  • Facebook: one post ‚Äď 420 character limit
  • All character limits include spaces
  • All messaging must be supplied by sponsor and will be reviewed/adjusted/approved by HIMSS Media for maximum results

Video Sponsorship Specifications

Pre-Roll Video

Media Requirements:

Video File | Technical Requirements

  • Format: FLV
  • Frame rate: 29.97fps or 30fps
  • Dimensions: 640x360, 1280x720, or 1920x1080
  • Bitrate: 2132kbps, 5928kbps, or 8024kbps respectively
  • Duration: 15 seconds max

Featured Standalone Video

Media Requirements:

Video File | Technical Requirements

  • Format: MP4
  • Codec: H.624
  • Frame rate: 29.97fps or 30fps
  • Dimensions: 640x360, 1280x720, or 1920x1080
  • Bitrate: 2132kbps, 5928kbps, or 8024kbps respectively
  • Duration: 1-3 minutes max

Copy

  • Title (50 chars max)
  • Description (250 chars max)

External link

  • Link label (50 chars max)
  • URL (http://)

Images

  • Still (640x360, 1280x720, or 1920x1080)
  • Thumbnail (160x90)