During this webinar, Janet King, Senior Director of Market Insights for HIMSS Media, and Cathy McPhillips, VP of Marketing for the Content Marketing Institute, discuss findings from their research as well as best practices for content marketing in the healthcare IT industry.

This new research is intended to help you understand how your content marketing strategy compares to others in the industry. It also answers key questions such as:

• What is the state of content marketing in B2B healthcare IT?
• How are healthcare IT solution providers structuring their content marketing teams?
• What content types and distribution channels are proving most effective?
• What role does social media play in content marketing?
• What are the primary traits that set content marketing leaders apart?

           …and much more