Thought Leadership

Educate decision-makers and gain credibility as an industry expert with thought leadership programs delivered through trusted HIMSS brands.

Thought Leadership

Educate and Inform Buyers with Your Thought Leadership Content

Healthcare technology buyers actively seek educational and decision-focused content from trusted sources, including HIMSS Media brands. Take advantage of thought leadership programs to reach decision-makers with your content alongside trusted editorial resources.


Build awareness with the HIMSS audience when you are featured in HIMSS TV coverage around prominent industry events. Showcase your industry expertise or highlight the solutions you deliver for customers through interviews and panel discussions syndicated to the HIMSS audience on HIMSS.TV, through HIMSS newsletters and over HIMSS social channels. Packages are available for HIMSS deep dive topical events and the HIMSS Global Conference.

Native Advertising

Reach buyers and drive engagement when you naturally extend your brand into the HIMSS content stream. Native programs fulfill decision-makers' desire for rich educational content and allow you to showcase your thought leadership and communicate your point of view. Programs include the syndication of content pieces alongside HIMSS editorial content in topically aligned HIMSS Media website channels.

Industry Solutions Webinars

Showcase your industry expertise and thought leadership to the HIMSS audience. You supply the content and speaker, HIMSS Media markets, hosts and moderates the webinar. 150 guaranteed leads.

Editorial Webinars

Align your brand with industry thought leaders by sponsoring a webinar on a topic important to your organization. Editorial webinars are developed and delivered by the HIMSS editorial team and feature a speaker that is a leading subject matter expert. 200 guaranteed leads. 

Learning Channel Sponsorship

Position your organization as a leader in industry education, and expand buyer knowledge around topics that align with your solution. Learning Channels are created in the HIMSS Learning Center and include three webinars and three content extension pieces. The HIMSS media team will build interest and enagement with target audience segments and nurture them throughout the sponsorship.

Custom or Syndicated Industry Research

HIMSS research solutions help position your brand as a thought leader, fuel content marketing and advance your go-to-market strategy.

Social Media Programs

Build brand exposure with the largest, most engaged social media audience in healthcare information and technology. The HIMSS Media Social Program allows you to amplify the reach, exposure and engagement with your content by showcasing it across HIMSS social channels.

Content Syndication

Promote your thought leadership and engage the HIMSS audience through content syndication programs. Leverage HIMSS first-party data to share your existing branded educational content (or custom content created for you by the HIMSS Media Lab) with an audience that engages around your topic. Content Syndication programs are customized for each client and content asset and result in a pipeline of leads to help you achieve your business objectives.