Companies need to develop a global digital marketing strategy with a core corporate brand message containing universals, with sub-messages that pertain specifically to a target culture and language.
The key to success in leveraging narcissistic and conversational cross cultural social media is to rely on locals who understand the platforms and can compare and contrast the nuances.
Every day, thousands of marketing and advertising conference graduates go back to their companies to deploy their newly-learned native content advertising strategies. Here are some tips to help you...
