Publisher's Letter

October is Security Month at HIMSS, and we have a lot in store for you in terms of coverage and sponsorship opportunities!

Publisher's Letter

Dear Partners,

The Healthcare industry faces growing security threats and is a continual target of sophisticated cyberattacks. The Verizon Data Breach Investigations Report (10th Edition), says 15% of all security breaches worldwide in 2017 involved healthcare organizations. Without in-depth defense plans that include physical, technological, and operational measures, health organizations struggle to maintain compliance and remain vulnerable. In healthcare, Security must be everyone’s business, and everyone’s responsibility.                         

This October, HIMSS tackles Cybersecurity head-on. All month, HIMSS will publish original thought leadership, expertise, insight and research to help our members and global audiences build winning strategies to protect and survive massive data breaches and other security threats. HIMSS’ editors and subject matter experts will deliver original Security-focused content via In-person events, email, website, webinar & video, through our portfolio of trusted brands including:

Healthcare IT News | HIMSS Privacy & Security Briefing (eNewsletter) | Healthcare Finance News | MobiHealthNews | HIMSS TV Healthcare Security Forum (October 15-16, Boston) | Big Data & Healthcare Analytics Forum (October 22-23, Boston) | HIMSS Learning Center (Security-Focused Editorial Webinars)

HIMSS’ content delivery network is supported by unique first-party data that’s been built on our members’ deep engagement with our trusted content. Last year alone, over 13,000 HIMSS customers registered for our Webinars, while over 20,000 subscribers opted in to receive our biweekly Security eNewsletter, while hundreds of senior-level executives from top provider organizations attended our in-person education programs and events.

This level of community engagement with our security content gives us unique insight and targeting capabilities, and now we’ve developed exclusive marketing opportunities for you to align with our Cybersecurity coverage, including:

  • Native Content
    • Reach buyers and drive engagement and brand affinity when your native articles appear alongside HIMSS Security focused editorial content.
  • Webinar Sponsorships
    • Limited inventory of webinars developed and delivered by our editorial team on key security topics.
    • Or choose to showcase your industry expertise and thought leadership to the HIMSS audience around another topic of your choice
  • Digital Display
    • Surround HIMSS Security focused editorial content with your brand
  • eNewsletter Sponsorships
    • Surround HIMSS Security focused eNewsletters with your brand.  These eNewsletters will be marketed to those who are actively engaging around Security.
  • White Papers & eBooks:
    • Co-Branded White Paper & eBook content on the topic of Security.  This content can by syndicated against your audience targets for leads.
  • “Focus on Security” Landing Page
    • Own the branding surrounding all of the aggregated Security content on Healthcare IT News

I want to thank you for your partnership. We know how critical it is for our audience to protect their organizations from cyberattacks, and we’re excited to provide you with data-driven, targeted content alignment and sponsorship opportunities along the way.

Cheers!

 

Sean Tyhurst

National Director, Integrated Marketing Solutions