This white paper, based on research conducted by HIMSS Media in early 2018, provides B2B marketers with a detailed understanding of the buying process and content preferences of healthcare IT...
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White Paper/Report
Healthcare technology marketers face a myriad of challenges as they look to reach and engage prospective buyers. Often there is much debate about what content and tactics will work best for moving...
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Webinar
Successful healthcare information and technology marketers understand who the decision-makers are - including their roles in the organization, what motivates them, and how they make decisions. Armed...
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Executive Summary
Our Healthcare information and technology buyer research highlights the challenges marketers face and what they can do to more effectively engage decision-makers and move them through the buying...
Free
Infographic