Learn from Janet King, Senior Director of Market Insights for HIMSS Media, and Cathy McPhillips, VP of Marketing for the Content Marketing Institute, about content marketing best practices in the...
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This white paper, based on research conducted by HIMSS Media in early 2018, provides B2B marketers with a detailed understanding of the buying process and content preferences of healthcare IT...
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Healthcare technology marketers face a myriad of challenges as they look to reach and engage prospective buyers. Often there is much debate about what content and tactics will work best for moving...
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Successful healthcare information and technology marketers understand who the decision-makers are - including their roles in the organization, what motivates them, and how they make decisions. Armed...
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Our Healthcare information and technology buyer research highlights the challenges marketers face and what they can do to more effectively engage decision-makers and move them through the buying...
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