Frank Cutitta

Frank Cutitta

Senior Director, Media Lab Content & Analytics, HIMSS Media

As head of our Center for Content Analytics, Frank builds "weapons of mass discussion," aka, compelling content that buyers can’t resist. He’s launched media and data companies in 95 countries, served as global CEO of the International Advertising Association, and was named one of the top 40 influencers and innovators in media. Frank also teaches graduate courses at Northeastern University, and, if you ask nicely, will offer you some of his homemade beef jerky.
Why Customer Personas Matter
   Dec. 17, 2018
A deep understanding of customer persona marketing can be incredibly helpful in delivering better, more productive solutions — whether it’s the right ad at the right time or an IT service that meets...
Follow This Pre-Content Audit Checklist for a Great Content Roadmap
   Dec. 15, 2018
Ready to up the ante on your content marketing initiatives? Maybe your current content is delivering sub-par results, or you aren't sure how to measure your content's return on investment....
How to Future-Proof Post-HIMSS Annual Conference Content with Moore's Law
   Dec. 06, 2018
Before and during the HIMSS conference, HIT marketers need to ensure that their content is at its peak, and afterwards, they need to be able to complete a content marketing evaluation and recalibrate...