HIMSS Media Lab Custom Content
HIMSS Media Lab is comprised of healthcare information and technology content experts. Our team studies buyer personas and the buying process through in-depth qualitative and quantitative research. We analyze content engagement across the entire HIMSS audience and library of content assets so we can deliver exactly the content you need to engage and nurture your decision-makers through the buying journey. We help you address the strategic challenges you face around content marketing in healthcare and tactically execute or scale your content efforts to consistently deliver results. That's why content created by HIMSS Media Lab achieves results 35% faster than programs that use client-supplied content. Let us help you tell your story and engage your buyers through custom content solutions.
Build Better Client Engagements With Strategically-Crafted Content
We're building audience insights from the largest, deepest database of health IT professionals in the world. And it's all ours. Let us help you explore what matters to your buyers in the content they consume, study what opportunities you have to engage buyers on their terms by answering their needs, audit the content you already have, and orchestrate it all into a comprehensive, result-driving content strategy.
We Dig, We Develop, We Deliver to Content to Suit Your Tactical Needs
Do you currently have the right resources for your content strategy?
Do you need help scaling production or capturing leads?
The HIMSS Media Lab team is here to help you execute!
Already Have A Content Asset In Mind? Here Are the Content Types We Can Help You Produce:
Case Studies and White Papers
Educate the market, showcase your thought leadership and highlight the impact of your solution through engaging content that helps nurture decision-makers throughout the buyer journey. Research shows that content highlighting the results you deliver for healthcare organizations has the highest value for buyers. Let HIMSS Media help tell your client impact stories.
Articles, Blog Posts and Native Content
Getting content from your thought leaders out out into the reading stream of healthcare technology decision-makers can really help build your brand reputation and establish your point of view. Our deep knowledge of healthcare technology and access to more than 70 in-house HIMSS subject matter experts makes HIMSS Media Lab the place to turn when you need a partner to ghost-write content on behalf of your executives and subject matter experts for distribution in media channels.
Q&As and Executive Briefs
Branded thought leadership pieces such as Q&As and Executive Briefs highlight the expertise and point of view of your thought leaders and are valuable content assets for use in demand generation, account-based marketing and content marketing programs. HIMSS Media Lab can help you maximize the value of your existing content by creating these pieces from conference presentations, webinars and research initiatives, or can create them by engaging directly with your subject matter expert.
Highlight key findings and showcase your data in an insightful, visually engaging and highly shareable format.
Let HIMSS create social posts for your long form content pieces in formats that are proven to engage the HIT audience.
eBooks and Interactive eBooks
Drive deeper engagement with your content through the customized, immersive experience of a standard or Interactive eBook.
White Board Videos
Illustrate your solution or explain your point of view through a fun and engaging whiteboard-style animated video.
Help decision-makers quantify the value of your solution for their organization through a custom-designed interactive calculator.