HIMSS Media Launches Advanced Account-Based Marketing Solutions
ABM offerings provide clients with comprehensive targeting and content marketing capabilities which leverage HIMSS’ proprietary first-party audience data and powerful AI-driven Audience Intelligence Platform (AIP)
NEW YORK, November 5, 2018 – HIMSS Media, a global digital information and in-person events company, announced today the launch of its first integrated account-based marketing solutions, providing clients with the ability to create deeper, more engaging and efficient multi-channel campaigns.
These new ABM solutions allow clients to leverage the industry’s largest first-party data set of healthcare technology buyers and influencers and the AIP’s data science and learning algorithms to deliver customized messaging and content to individual decision-makers and influencers within specific audience segments and named accounts. Together, the ABM solutions running on the AIP enable deeper, more efficient and insightful client campaigns that move target accounts through milestones on the path to purchase.
“HIMSS is a trusted source of industry insights and analysis for its members and global audience of professionals trying to solve the big challenges we face in healthcare today,” says John Whelan, executive vice president, HIMSS Media. “Our integrated digital platform delivers HIMSS’ thought leadership across multiple channels. Now with our AIP, we can unlock truly unique customer insights gleaned from our digital platform and first-party data. This intelligence powers our ABM solutions and helps our clients achieve marketing objectives and improve marketing ROI.”
Available beginning today are three integrated ABM programs that leverage the full capabilities of HIMSS Media and the HIMSS AIP:
- ABM Momentum: turnkey program that give clients the opportunity to create brand awareness and topic association among target accounts by aligning client messaging adjacent to HIMSS editorial perspectives.
- ABM BrandCred: sustained thought leadership program that allows clients to drive deep topical engagement with key accounts by aligning their brand to a specific topic covered by HIMSS editorial. The program also provides account and buyer intelligence around topic affinity and related topics of interest, helping marketers to optimize messaging over time.
- ABM Customer Journey: highly customized targeted, multi-channel program that uses a blend of HIMSS editorial assets and client thought leadership content to engage target personas within the buyer collective through the phases of the buying journey.
In addition to these programs, the AIP is nimble enough to help clients tailor ABM activities specifically to their goals across a variety of channels, including on and off-site digital display, mobile, research, events, social, native and video platforms. To learn more about HIMSS Media’s first-party data, Audience Intelligence Platform or ABM solutions visit www.himssmedia.com/ABM.